According to research firm Nielsen's Online AdRelevance June-Aug 2009 report, personal or matrimonial sites released 497 online display advertisements from a total of 3,778 advertisements, amounting to 13 percent of the total number of online campaigns. They were followed by travel booking services and education sector, as they accounted eight percent of the total number of online campaigns released in the period.
In the personal or matrimonial sector, Consim Info was the top advertiser accounting for more than half of the advertising activity. MakeMyTrip was the leader in the travel category contributing 23 percent to the total online advertisement activity in the sector. In the education sector, Amity University led the education advertising space at 14 percent.
"Display advertising is expected to substantially expand in India as internet penetration accelerates and given the lower costs involved in advertising online. Keeping tabs on advertisement spending and campaigns in this space will definitely help marketers to plan their strategies accordingly," said Karthik Nagarajan, Associate Director, Online Division, The Nielsen Company.
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